BENYOUSSEF Hatim

Email : hatim.benyoussef@uit.ac.ma

Institution : National School of Commerce and Management

Laboratory : Research in Business and Management

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📚 Scopus Publications — Total : 2

Title	Year	🔗 View
Multi-Touch Attribution in Marketing: Comparing Patents and Academic Advances	2025	🔗 View
The Evolution of Multi-Touch Attribution: Integrating Advanced Technologies for Superior Marketing Insights	2025	🔗 View