An effective poster, designed to be quickly read from a distance of 1.20 to 5 meters during a temporary event, requires careful design and a structured presentation. Here are some specific details for creating an attention-grabbing poster that effectively communicates your message:

Size and orientation:

Choose a standard poster size, usually 36 x 48 inches (approximately 91 x 122 cm) in landscape orientation. This size is commonly accepted and provides enough space to present your content in a legible manner.

Catchy title:

The title should be short, informative, and catchy. Use a larger font for the main title so that it is visible from a distance.

Place the title at the top of the poster so that it is immediately visible.

Clear structure:

Divide your poster into clearly defined sections, such as introduction, methodology, results, discussion, and conclusion. Use lines or dividers to visually delineate these sections.

Visual hierarchy:

Use a visual hierarchy to guide the reader through the poster. The most important elements should be the largest and most visible.

Use headings and subheadings to mark each section.

Concise content:

Limit the amount of text. Use short sentences, points, or bullet points to make the information concise and easy to absorb.

Use keywords and catchphrases to quickly summarize key points.

Images and graphics:

Use high-quality images, graphs, and diagrams to illustrate your points. Make sure they are clear and readable from a distance.

Label your images and graphics explicitly so their meaning is clear.

Colors and layout:

Use a consistent and attractive color palette, but don’t overload your poster with too many colors. A light background with dark text is often better for readability.

Organize your content logically and smoothly, using a clean layout.

Avoid clutter:

Avoid overloading your poster with too much information. Focus on the key points.

Remove non-essential elements that might distract the reader.

Sources and references:

If you use quotes or references, make sure you include them properly in your poster.

Add a reference section at the end if needed.

Presentation:  At the event, be prepared to explain your poster and answer questions from attendees. – Keep a friendly and engaging smile to spark discussion.

An effective poster should communicate your message clearly, concisely, and visually appealing. It should grab the attention of event attendees, even from a distance, and encourage further discussion if necessary. Also, be sure to follow any specific event or conference guidelines regarding poster creation and presentation.